商品系列: CRA-YON (瑞典品牌)
CRA-YON 的世界
CRA-YON 的一切都致力於激發快樂、好奇心與身心健康。這不僅是一種產品，更是一種心態。CRA-YON 堅信，提升感官的體驗不僅限於產品，而是一種生活方式。
CRA-YON 倡導活在當下，珍惜感官體驗，並對周遭世界保持好奇。CRA-YON 正在打造一個包容且充滿啟發的社群，歡迎每一個人加入。
CRA-YON 熱衷於運用 CRA-YON 在香氛開發領域的豐富經驗，以及與生產商和供應商的廣泛網絡，透過香氛創造一個充滿靈感與健康的世界，每一個噴霧都能帶來美好感受。
因此 CRA-YON 採用乾淨而精緻的包裝設計，去除奢侈品包裝中常見的多餘元素。CRA-YON 致力於提供可持續且精美的包裝，既經濟實惠又環保友善。
CRA-YON 的終極目標是啟發您建立一個「香氛衣櫥」，以不同的「超能力」來增強特定的情感或心情。
無論是辦公室的完美氣場香氛、讓您在緊張會議中倍感自信的氣味，還是讓您隨時回到幸福時刻的香氣，CRA-YON 希望成為您香氛旅程的一部分。
CRA-YON 的故事
CRA-YON 於 2020 年由來自法國與瑞典的香氛先驅 Christine 和 Niclas Lydeen 創立。CRA-YON 多年來在高端市場開發了屢獲殊榮的香氛，始終對香氣作為提升幸福感的力量充滿著探索與熱情。
「嗅覺是一種強大且主觀的感官，透過 CRA-YON，CRA-YON 希望啟發每個人喚醒自己的嗅覺，讓香氛成為身心健康與個人表達的自然一部分。
CRA-YON 將香氣視為一種無形的超能力，能夠激發並增強您的存在感。它捕捉瞬間，讓您暫停下來問自己：‘今天我想要有什麼樣的感受？此刻我希望怎麼感受自己？’」
Christine 擁有法國背景，曾就讀於巴黎 Studio Bercot，並在 Li Edelkoort 等趨勢機構以及 Vivienne Westwood 時尚品牌工作，後來將香氛作為她主要的表達形式。
Niclas 擁有設計碩士學位（MFA），曾擔任多個品牌和設計機構的創意總監，並以感官與香味為起點進行藝術創作。他們與國際團隊共同打造 CRA-YON，致力於創建一個以靈感與身心健康為核心的歡迎宇宙。
在香氛創作中，CRA-YON 的優先事項是創新、可持續性與創意
製作可持續、無毒且富有創意的香水
可持續的原材料
CRA-YON 相信，可持續性不僅僅是「天然」與「合成」材料的選擇，而是關於負責任的材料採購、減少環境影響和遵守道德標準。天然資源可能會被過度開發，而透過環保方法製造的合成分子則提供了更綠色的替代方案。CRA-YON 優先選擇與我們共同承諾道德實踐與環境保護的供應商。
安全為首
許多人認為「天然」代表安全，「合成」則意味有害，但事實並非如此。天然成分可能含有過敏原，而合成材料則可以安全製造。CRA-YON 對香氛進行嚴格測試，確保符合安全標準，對人體與環境無害。遵守法規是 CRA-YON 的首要任務。
創意探索
製作香氛就像用氣味繪畫一幅畫。我們結合多種天然與合成成分，創造出獨特且引人入勝的香氣。透過這些成分的融合，CRA-YON 釋放創造力，喚起多樣的情感體驗。
100% 純素 / 無動物測試 / 無防腐劑 / 無鄰苯二甲酸鹽 / 無石蠟
The CRA-YON World
Everything we do at CRA-YON is about sparking joy, curiosity and wellbeing. It's a state of mind more than anything. We believe that enhancing our senses goes beyond products; it's a way of being.
We believe in being present in the moment, appreciating our senses, and being curious about the world around us. We are building a community that is inclusive and inspiring, where everyone is welcome.
We are passionate about using our broad experience in fragrance development and our network of producers and suppliers to create a world of well-being and inspiration with scent, one spray at a time.
To that end, we have taken a clean and sophisticated approach to our packaging design, removing all excess elements often used in luxury packaging. We strive to offer sustainable and refined packaging that is not only affordable but also environmentally friendly.
Our ultimate goal is to inspire you to build a fragrance wardrobe with different "superpowers" that you can use to enhance specific feelings or moods.
Whether it's the perfect power scent for the office, the scent that helps you feel more confident in a charged meeting, or the scent that transports you to your happy place whenever you need it, we want to be a part of your fragrance journey.
CRA-YON Story
Cra-Yon was launched in 2020 by French/Swedish fragrance pioneers Christine and Niclas Lydeen. They have developed award-winning fragrances in the premium segment for many years, always with the same fascination and exploration of the transportive power of scent as enhancer and elevator of our well-being.
"The sense of smell is a powerful and subjective sense, and with Cra-Yon, we want to inspire everyone to awaken their nose and make scent a natural part of their well-being and personal expression.
We see scent as an invisible superpower that triggers and enhances your presence. It's capturing moments, pausing, and asking oneself, 'How do I want to feel today? How do I want to feel in this moment?’"
Christine has a French background and was educated at Studio Bercot in Paris and has worked at trend agencies such as Li Edelkoort and the fashion house Vivienne Westwood before fragrance became her main form of expression.
Niclas has an MFA in Design and has worked as a Creative Director for several brands and design agencies and has also worked artistically with senses and scent as a starting point. Together with their international team, they are building CRA-YON to be a welcoming universe where inspiration and wellbeing take center stage.
In Fragrance creation, CRA-YON prioritizes innovation, sustainability, and creativity. Here’s our approach.
Making Sustainable, Non-Toxic and Creative Perfumes
Sustainable Ingredients
We believe sustainability goes beyond just "natural" versus "synthetic" ingredients. It's about responsibly sourcing materials, reducing environmental impact, and upholding ethical standards. While natural resources can be overexploited, synthetic molecules made through eco-friendly methods offer a greener alternative. We prioritize suppliers who share our commitment to ethical practices and environmental protection.
Safety First
People often think "natural" means safe and "synthetic" means harmful, but it's more complicated than that. Natural ingredients can contain allergens, while synthetics can be manufactured safely. We rigorously test our fragrances to meet safety standards, ensuring they're safe for people and the environment. Compliance with regulations is a top priority for us.
Creative Exploration
Making fragrances is like painting a picture with smells. With a wide range of ingredients, both natural and synthetic, we craft unique and captivating scents. By blending these ingredients, we unleash creativity and evoke diverse emotions.
100% VEGAN / CRUELTY-FREE / PARABEN-FREE / PHTHALATES-FREE / PARAFFIN-FREE